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The Ledger

In-depth analysis of the business of fashion, tracking market trends, brand strategies, and the luxury economy.

A stylish woman carrying a new Gap handbag designed by Reed Krakoff on a city street.
The Ledger

Gap Hires Reed Krakoff to Launch New Handbag Line

Gap, known for its $20 t-shirts, is launching a new handbag collection designed by former Coach creative director Reed Krakoff.

Leo Moretti· Sep 2· 2 min read
A single, luxurious white t-shirt displayed on a pedestal in a minimalist boutique, symbolizing premium apparel.

NYC brand turns white tee into gold with luxury expansion

Leo Moretti · Jun 26
Models present Spring/Summer 2027 fashion at Pitti Uomo 110, highlighting a trend towards practical authenticity and worn-in aesthetics.

Pitti Uomo 2026 Showcases Spring 2027's Must-Have Fashion

Leo Moretti · Jun 20
Slam Jam's logo integrated into a futuristic cityscape, symbolizing its influence on major brands like Nike and Vans for 2026.

Slam Jam Luca Benini Elevates Brand with Cultural Strategy for 2026

Leo Moretti · Jun 20
Interior of a luxurious Berluti boutique in Milan, featuring elegant displays of high-end leather goods and a minimalist, modern design.

Berluti's Mansvelt Drives Global Growth with Focused Luxury Strategy

Leo Moretti · Jun 11
Interior of Lisa Eldridge's first US pop-up store in SoHo, New York, featuring elegant displays of luxury makeup products and a sophisticated ambiance.

Lisa Eldridge Opens First US Pop-Up Store in SoHo

On May 31st, UK-based makeup artist Lisa Eldridge will open her first U.

Leo Moretti· May 31· 2 min