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The Profile

Intimate conversations with the visionary designers, executives, and creative directors shaping the luxury industry.

Jayden James, son of Britney Spears, posing confidently as the new face of MAC Cosmetics' digital publication, MACzine, in a stylish campaign photoshoot.

Jayden James Stars in MAC Cosmetics Beauty Campaign

Jayden James, son of pop icon Britney Spears, has landed a major campaign as the new face of MAC Cosmetics' relaunched digital publication, MACzine, according to People .

Kian Ansari· Aug 26· 3 min read

Nigel Cabourn's vast 20th century military uniform collection is revealed

Elin Björklund · Jun 12

Naomi Osaka's French Open fashion sparks debate

Kian Ansari · May 30

The Confidence of a Perfect Fit: Why Hollywood's Elite Choose Woody Wilson for Red Carpet Attire

LGN Louis Gabriel Nouchi Unveils Striking Spring 2027 Collection in Paris

Leo Moretti · Jun 27

Stray Kids members performing energetically in a scene inspired by their 'Run It' music video, symbolizing their global chart success.

Stray Kids Drop 'Run It' Single and Video in Exclusive Interview

Within hours of its release, Stray Kids' prerelease single 'Run It' rocketed to the top of the iTunes charts in 41 countries, cementing an unprecedented global reception for the K-pop powerhouse.

Leo Moretti· Jun 25· 2 min

Elegant perfume bottles intertwined with glowing social media icons and abstract data streams, representing the digital strategies of top fragrance brands.

Top 10 Fragrance Brands Dominate Social Media With New Digital Strategies

In May, Gucci's fragrance line dominated social media vitality scores, a feat achieved through extensive paid campaigns for major launches.

Julian Croft· Jun 23· 2 min

Opinion & Editorial

Luxury Brands Deepen Social Media Engagement by 2026

Julian Croft · Jun 7

Oliver Rousteing's Rabanne Move Redefines Luxury Fashion's Future

Julian Croft · Jun 5