Intellectual Property
4 articles
Choosing the Right IP for Luxury Textile Innovations
Luxury fashion brands can protect novel textile innovations using a strategic mix of patents, trade secrets, and copyright. The optimal choice depends on the nature of the innovation, business goals, and tolerance for public disclosure.
The Triple Stitch: How Luxury Fashion Uses Trademarks, Patents, and Copyrights to Protect Exclusivity
Luxury fashion houses employ a sophisticated, multi-layered strategy combining trademarks, design patents, and copyrights to protect their brand identity, unique designs, and creative expressions. This comprehensive intellectual property approach is vital for maintaining exclusivity and combating counterfeiting.
The Quiet Luxury Shift: What It Means for Brand Strategy
A Turin court ruled in December 2023 to protect the white sole on Loro Piana’s Open Walks Chukka boots, a decision that elevates a seemingly generic design element to a legally defensible brand asset,
What is fashion as art? A critical look at design protection
The American fashion industry, a $340 billion powerhouse, operates under a peculiar legal paradox: its designers often find their creations unprotected by the same copyright laws that shield a painter