Consumer Behavior
6 articles

Exclusivity boosts luxury brand appeal: Experts weigh in.
At Hermès, a single artisan spends 24 hours or more meticulously crafting a single bag, ensuring scarcity and fueling insatiable demand.

Luxury Brands' Immersive Cultural Engagements: 2026 Outlook
Prada's permanent cultural complex in Milan, a dedicated hub for literature, music, and art, signals a profound shift in how luxury brands engage consumers.

L'Oréal Launches #JoinTheRefillMovement Global Campaign
L'Oréal's refillable product sales surged 34% between 2024 and 2025, a jump so significant it propelled the beauty giant to expand its global #JoinTheRefillMovement campaign to 28 products across 18 b

What are luxury brand business models for exclusivity and value?
Luxury prices have surged by 30 to 40 percent in many sectors, according to Luxury Daily .

Retail Property Boom Clashes With Shifting Consumer Priorities
California saw 18 retail property deals, each over $100 million, in the second half of 2025 alone, per ICSC .

Global Luxury Handbag Market Nears $90B Amidst Sustainability
The European secondhand luxury goods market, valued at nearly $40 billion in 2025, is projected to more than double to over $83 billion by 2034, according to Market Data Forecast .