In 2025, LVMH's 'watches and jewelry' division surged with 8% growth in earnings, becoming the group's fastest-growing segment, Glossy reports. This lucrative market segment is precisely where Saks Fifth Avenue is now focusing its strategic efforts, enhancing its luxury offerings to capture this expanding demand.
Department stores generally struggle for relevance. Yet, Saks Fifth Avenue defies this trend, securing growth by concentrating on ultra-luxury segments and exclusive brand partnerships. This strategy directly challenges the prevailing narrative of retail decline.
Luxury department stores will likely continue narrowing their focus to high-performing, exclusive brands. This sharp specialization differentiates them, attracts affluent clientele, and cedes broader market segments to online retailers.
What Luxury Watches and Jewelry Does Saks Offer?
- The V-Auria Goldtone Bracelet Watch is priced at $805, available on Saksfifthavenue.
- The Duo Chrono Stainless Steel Bracelet Watch is priced at $1,550, also found on Saksfifthavenue.
- The Alpine Eagle Diamond & Stainless Steel Bracelet Watch is priced at $17,400, according to Saksfifthavenue.
The $17,400 Alpine Eagle Diamond & Stainless Steel Bracelet Watch on saksfifthavenue.com proves department stores can still command ultra-premium prices. Success hinges on curating exclusive, aspirational offerings that resonate with discerning clientele.
The Repossi Factor: Celebrity Endorsement and Brand Prestige
LVMH's Repossi brand is a significant addition to Saks Fifth Avenue's luxury portfolio. Kim Kardashian, a repeat client, has publicly worn Repossi ear cuffs, Glossy reports. Such high-profile association validates Repossi's strong brand cachet.
Repossi's appeal draws a trend-setting, affluent clientele to Saks. Celebrity influence, in this segment, remains a potent and direct driver of desirability and sales for ultra-luxury brands. Saks is intelligently leveraging this dynamic.
