La Mia Musa

Luxury Market

2 articles

Close-up of a Loro Piana Open Walks Chukka boot with a prominent white sole, symbolizing the shift towards protecting subtle design elements in luxury.
The Ledger

The Quiet Luxury Shift: What It Means for Brand Strategy

A Turin court ruled in December 2023 to protect the white sole on Loro Piana’s Open Walks Chukka boots, a decision that elevates a seemingly generic design element to a legally defensible brand asset,

Leo Moretti·July 1, 2026
A cracked Swiss watch face symbolizes the sharp decline in exports to the USA, with a backdrop of economic indicators.
The Runway

Swiss Watch Exports to USA Plummet Over 50% in April

Swiss watch exports to the United States plummeted by more than half in April, marking a sudden and severe contraction.

Kian Ansari·June 2, 2026