La Mia Musa

Marketing

2 articles

A close-up of a skilled artisan's hands meticulously crafting a luxury Hermès handbag in a dimly lit, exclusive atelier, emphasizing the time and detail involved.
The Ledger

Exclusivity boosts luxury brand appeal: Experts weigh in.

At Hermès, a single artisan spends 24 hours or more meticulously crafting a single bag, ensuring scarcity and fueling insatiable demand.

Leo Moretti·August 20, 2026
Soccer star Lamine Yamal models American Eagle clothing, embodying the brand's new global 'Ready for the World' campaign with international flair.
The Dispatch

American Eagle Launches First Campaign With Soccer Star Lamine Yamal

At just 18 years old, Spanish soccer sensation Lamine Yamal has become the face of American Eagle's unprecedented five-year global brand push, launching its 'Ready for the World' campaign.

Kian Ansari·June 10, 2026