Design Protection
2 articles
The Ledger
The Quiet Luxury Shift: What It Means for Brand Strategy
A Turin court ruled in December 2023 to protect the white sole on Loro Piana’s Open Walks Chukka boots, a decision that elevates a seemingly generic design element to a legally defensible brand asset,
Leo Moretti·July 1, 2026
The Salon
What is fashion as art? A critical look at design protection
The American fashion industry, a $340 billion powerhouse, operates under a peculiar legal paradox: its designers often find their creations unprotected by the same copyright laws that shield a painter
Julian Croft·June 29, 2026