La Mia Musa

Marketing Strategy

3 articles

Chinese opera star Lijun Chen, Longchamp's new brand ambassador, poses elegantly in a fusion of traditional and modern fashion.
The Salon

Longchamp names Chinese opera star Lijun Chen its brand ambassador

Chinese opera star Lijun Chen, boasting 7.

Kian Ansari·June 29, 2026
A sophisticated art museum interior showcasing contemporary sculpture, with visitors engaging in a high-culture experience sponsored by a luxury brand.
The Salon

Luxury Brands' Art Curation Strategy Will Define Identity by 2026

Louis Vuitton's Fondation Louis Vuitton in Paris attracted over 1.

Julian Croft·June 20, 2026
An artfully arranged display of exclusive luxury handbags, reminiscent of museum exhibits, set against a backdrop of modern art installations.
The Salon

Why Luxury Brands Collaborate: Four Strategic Plays Behind the Hype

Luxury brands employ four distinct strategic plays when collaborating: building cultural prestige, generating hype, reaching new audiences, or enhancing long-term equity. Understanding these four quadrants reveals the specific objectives and trade-offs behind each partnership.

Kian Ansari·June 17, 2026