La Mia Musa

Luxury Brand Strategy

2 articles

Editorial illustration for Three Strategic Models of Luxury Brand-Artist Collaboration—and What Each One Actually Buys
The Salon

Three Strategic Models of Luxury Brand-Artist Collaboration—and What Each One Actually Buys

Luxury brands engage artists through three strategic models: infusing brand identity, building cultural capital, or driving social transformation. Understanding these distinct objectives is crucial for successful, value-creating collaborations beyond mere decoration.

Kian Ansari·October 14, 2026
Editorial illustration for Control vs. Cost: Selecting a Market Entry Strategy for Your Luxury Brand
The Ledger

Control vs. Cost: Selecting a Market Entry Strategy for Your Luxury Brand

Luxury brands face a critical decision when entering new international markets: balancing capital investment with the imperative of maintaining brand control and exclusivity. The choice between direct ownership, joint ventures, and franchising significantly impacts a brand's ability to project its core values and long-term equity.

Leo Moretti·October 7, 2026